James specialises in organic poultry feed, working with producers nationally to maximise layer performance. He believes that consumers are more aware than ever of the importance of animal welfare and the environmental impact of their food, which goes hand in hand with organic production.

James first joined ForFarmers in 2019, working as a Trainee Commercial Nutritionist for pigs and poultry within the Technical & Nutrition team. Since then, he has transitioned into the Poultry Sales team as an Account Manager.

James’ poultry background stems from completing his Animal Science Honours degree at the University of Nottingham and working at Moy Park, one of the UK’s largest poultry integrators. Here he gained valuable experience across broilers, breeders, hatcheries, feed mills, and processing plants, with his main focuses being on animal welfare, biosecurity, and agricultural quality assurance.

Contact James directly on 07393 799553