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Introducing ForFarmers new range of Broiler Feed

Sector News Sector News7-5-2018

On the 1st May, ForFarmers are introducing a new broiler feed brand, APOLLO, to broiler producers in the UK and North West Europe. The new feed range aims to support both the growth and health of the modern broiler bird whilst helping the broiler producer in being as profitable as possible.

ForFarmers will be introducing APOLLO following robust and successful commercial trials across North West Europe which have proved APOLLO offers a feed solution that is geared towards optimal growth, healthier birds and ultimately better returns for producers.

Why a new Broiler Feed Range?

Modern genetics with high growth potential and requirements for reducing or even eliminating antibiotics are the challenges faced by the poultry producer. At the same time, profitability and the workload of the broiler producer must be balanced.

To respond to these ever growing industry trends and demands, ForFarmers have developed the APOLLO range of diets which are underpinned by a robust R&D programme from the Nutritional Innovation Centre.

The ForFarmers new Broiler Range: Unprecedented Trials

The extensive APOLLO trials throughout the Netherlands, Germany and the UK have demonstrated the effectiveness of the new APOLLO Broiler feed range. Results have shown lower Feed Conversion Ratio, faster growth and lower mortality.

Side by side trials led by ForFarmers Broiler Specialists saw 3.8% increase in average body weights and a 2.2% reduction in FCR. Along with an average of 30% reduction in mortality over all of the trials, the formulation of the new diets shows APOLLO is centred on delivering results and supporting the profitability and productivity of the farmer.

Giving broiler birds the best start and refining the feeding programme

Along with the clear commercial results APOLLO has been proven to deliver, the new diet range comes with refined feeding programmes and a new Prestarter diet which has been developed to give the bird the best start over the first few days.

In the first 100 hours, it is key that the broiler chick has the nutrient support to optimise its early health and growth. The new Prestarter diet contains rich sources of easily digestible energy and protein to offer readily available energy for the chick. The diet contains a specifically balanced ratio of Phosphorous and Calcium recognising that on hatching, the chick has a marginal phosphorus status but is relatively saturated with calcium.  This new diet offers three key deliverables to the bird; it will help with the regulation of the body temperature in the day old chick, it offers a nutrient supply to support the fast changes in body composition and growth, and it helps in the development of the stomach and gut.

The APOLLO programme feed changes are developed around key vaccination periods, which delivers a feed programme that reduces bird stress throughout its lifetime, increasing daily growth and increasing profitability on farm. By introducing the APOLLO Grower diet at day 10 and feeding to day 24, key vaccination points and additional stress to the bird is avoided.

A healthy gastrointestinal flora, strong skeletal structure and dry litter continue to be the focus of APOLLO. These factors provide the foundation for achieving high end weights with lower losses, reduced mortality and rejections, and improved feed conversion ratio.

Joost Sparla, ForFarmers Marketing and Technical Director Poultry says,

“APOLLO not only demonstrates the effectiveness of solid nutrition, but also shows refining the programme and giving the bird the best start is essential for healthy growth and achieving the best results.

APOLLO Prestarter and the ForFarmers recommended diet changes is effective in reducing the birds stress and protecting the bird against disease. This not only ensures dry litter and healthy feet of the birds, but also promotes a healthy and profitable business for the broiler producer."

The APOLLO launch further demonstrates how ForFarmers are working to effectively and consistently to support the needs of the industry. Through developing sound nutritional solutions, ForFarmers supports producers by ensuring they remain profitable and sustainable for the Future of Farming.

To find out more information about our new APOLLO Range: Go Here

Take a look at how our new Broiler Range can benefit your business