Vision, Mission and Strategy

Advisor down 2048 1024 px - ForFarmers UK

Our Vision and Mission

The future society demands affordable and sustainable food. We play a vital role in this as our farmers, and livestock farming, complete the food cycle. In this way we are committed every day to making a difference for a sustainable future.

For more than 125 years, we have proudly worked for and with farmers, side-by-side. With knowledge, experience and common sense, we constantly respond to changes that come our way. We take a fresh perspective on what is needed for a sustainable future for farmers and the agricultural industry as a whole.

It also makes our mission For the Future of Farming more relevant than ever: working side-by-side with farmers to ensure their success in producing healthy food in a sustainable way. It is a statement of commitment, encompassing the whole industry. It expresses our main goal: the continuity of farming.

Our Strategy

In light of For the Future of Farming, we continuously work on knowledge development and innovation. We do this locally, close to the customer whenever possible. To achieve this, we have defined five strategic principles for our strategy. Read more about our strategy 2025.

Core Values

Passionate | Responsible | Open-minded | United | Deliver

Our values set the direction for our behaviour. They tell us what ForFarmers stands for and are the core of our company’s culture.