A perfect storm
However, with the impact of the situation in Russia and Ukraine on the raw material markets increasing the price of feed to giddy new heights not previously seen, means there is also equally important goal of saving money with many considering downgrading the spec or looking for a ‘cheaper’ supplier.
But, in what truly is, the perfect storm this season - can the ambitions to save money whilst making every chick count align?
You actually only have to lose very little in terms of performance for it to have a real impact across your flock, and ultimately your bottom line numbers:
If we take Marsdens Pheasant Grower as an example:
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